Every Amazon seller knows how important Pay-Per-Click (PPC) campaigns are to generate leads and increase sales. Even though creating and running a campaign can be done quickly, the real challenge is its optimization for better product visibility. Here’s where numerous sellers make a mistake, and even with a good product, they aren’t able to profit much from their ad campaigns.
Keeping advanced-level Amazon PPC optimization in mind, we have come up with the best strategies to help you. If you are ready to increase your brand exposure and navigate colossal traffic to your product listings, consider these 8 tips for a change:
Maintain consistency in structuring campaigns
All the advertisement campaigns run by you must follow a similar theme. The Amazon PPC Management is categorized into:
·Category of product.
·Products selling the most.
By following the above structure, you can simply avoid ads from overlapping. It also maintains a sense of organization, making it much easier and less confusing to support campaigns.
Placing Similar Products Within Ad Groups
When placing ads, you have a set of products and keywords to utilize. Since the requirement is about showing every product with their respective keywords, you must avoid all the non-relating items. For example, your ad group is based on LEDs’ product category, then having an LED accessory would be useless. It would not give you the desired conversion as users viewing your ad may only be looking for an LED and not its accessories.
Incorporate Automated Features
Amazon gives you the freedom to operate either an automated ad campaign or a manual one. Even though you have greater control when running a manual campaign, the automated ones are also full of valuable features.
For instance, if you have comprehensive keyword research, run an automated campaign for a couple of days, and you will get the top searched terms for your product. Take the best searches and use them in your manual ones. To avoid spending extra money, stop the automated campaign once your research is done.
Choose Matching Keywords For Product Listings.
Search Engine algorithms are programmed in such a way that they give only relevant results. Regardless of sponsored or organic, these search engines won’t list products that a particular user does not want.
Based on this fact, you need to make sure your keywords are relevant to your product listings. However, try avoiding keyword stuffing for your Amazon PPC campaign, as it would affect product visibility negatively.
Get Your Hands On Long-Tail Keywords
Long-tail keywords point towards more specific phrases used in narrowing down the relevant search. Using such keywords for your Amazon PPC campaign is beneficial, as they are likely to show up your product when searched. More importantly, these keywords have less competition; hence they can be optimized to boost product ranking.
Most users on Amazon know what they want with their searches, making them the targeted customers for conversions. However, with long-tail keywords, make sure you use those that match your product, or the strategy won’t work.
Making use of Keyword Match Types
For those who don’t know, match types help determine how nearest your ads will match the selected keywords. There are 3 different types of match types:
· Broad: Your product ad pops up when the user types words matching your ad group’s keywords. Over here, there is no rule for word order, misspellings, and synonyms.
· Phrase: These ad types show when the user’s search words are in the same order as your targeted keywords. Besides, single and plural keyword versions are also applicable.
· Exact: Such ad types are somewhat similar to the broad ones; however, they only show when the keyword format matches the entered words.
Keeping track of Product Performance
Quite often, the ad groups run by you will have multiple products having keywords that are the same. It would take time to figure out which product in your ad performs the best and which ones don’t. After analyzing your results, you can simply remove those items that lower your ad performance bar.
Once you get the top viewed products in a single ad group, you would get a much better click-through and purchases from your PPC campaign. We suggest you regulate the bidding price, as it will give you control over ad placement and how many clicks are needed. To get an optimal level, adjust to the point where your investment and sales speak in your favor.
Watching over Competitors
It’s essential to keep track of what your competitors are doing and what kind of keywords they might be using. Suppose you can jot down those keywords that work best for your competitors. In that case, you can develop new ways to enhance product visibility. For instance, you can implement these in your PPC campaigns to get similar results.
To accomplish this task, you can either use tools online or manually. However, doing it all by yourself can be very time-consuming compared to an online tool doing the research for you. Tools such as Word Tracker, KW Finder, and Keyword Revealer allow you to target the top searched keywords and the ones used by your competitors.
There are no secrets to making the best PPC campaigns. It all comes down to giving time and implementing these strategies. To get an optimal ad campaign structure, we suggest hiring an Amazon PPC service to scale and support your business growth in less time.