Digital Marketing

One crucial search ranking factor is the high-quality backlinks that point to a particular site. Therefore, when other reputed sites are connected to a specific site, this is a reminder or a signal indicating that the latter is beneficial and trustworthy. Which, as a result, will make the searchers happy …

Direct mail marketing is one of the oldest advertising strategies in the book. It involves delivering promotional materials through the letterbox and is designed to engage potential customers, so they feel inclined to investigate your business some more. You can post anything from special discount codes to corporate goodies. The …

(Copyright photo from: https://unsplash.com/photos/Lks7vei-eAg) If there is anything to learn from the 1% in society, it is that wealth creation comes from having diversified streams of income. People like Jeff Bezos and Elon Musk have perfected having multiple successful businesses and investments that work for them.  In order to diversify …

When marketing an eCommerce business, one of your top goals should be to maximize your return-on-investment. You want to know that every penny you spend on a marketing campaign is yielding value. For instance, maybe you’re running a paid search campaign, or you plan to do so in the future. …

Source: Pixabay Digital transformation has been a critical differentiator for successful nonprofits. Leveraging the power of digital platforms has helped nonprofits increase their productivity and efficiency. Digital platforms have assisted such organizations in improving their visibility, communicating better, and raising more funds. There are several ways that nonprofits can use …

A bad translation of marketing and commercial texts can leave a bad impression of your brand or organisation to the international audience. A direct translation or copy of your current marketing content will not suffice when you want to establish a strong reputation in the international market.  Read on if …

Why email marketing is important is an interesting question to ask to many business owners. Email marketing is simply a communication channel whereby businesses send out emails to a specified list of individuals who have opted into their email marketing program to inform them about new products or for special …

Remember why you created your e-commerce website in the first place? More people, more customers, more sales, more profits… You spent a lot of time and fortune building that highly functional website, but you can still not see any traffic coming in. This is probably because you did not give …

Ever wondered why you need an SSL certificate for your website? Well if you do not know, then it’s time to learn about its importance.  Just like how one needs a seatbelt while driving and a helmet while sitting on a motorbike, similarly a website needs an SSL Certificate. The …

The power of social media has always been incredible. It can connect you with your friend anywhere in the world. In the same way, it has impacted businesses in a positive way.  There are so many types of social media platforms with millions of active users like Facebook, Instagram, Twitter, …