Digital Marketing

Things to Know About Proxies and SEO Monitoring

Things to Know About Proxies and SEO Monitoring

Search engines use specific parameters to rank organic results on search engine results pages (SERPs) based on their relevance. Search engine optimization (SEO), therefore, is the process of including these parameters into your website’s content in order to optimize its visibility and subsequently ensure that the various search engines rank …

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Four Reasons To Use Vanity Link Shorteners

URL shortener

There is no television advertisement, online video advertisement, email notification, or press release without a highly visible brand name. Why then do marketers choose to omit a brand name from the URL on social media channels like Instagram, for example? There is a good way to have a brand name reflected in all links that you share as a brand. The online community of link shortener offers the solution for this. This URL is an online ‘blind spot’ that remains untouched millions of times a day.Especially when you consider how easy it is to use these URLs and thus benefit from the effect they have on your online brand, it is a missed opportunity not to use the Instagram URL shortener. Why should you use vanity link shorteners? Building trust & brand image It may sound more than logical, but people are more likely to click on a brand name online rather than a mishmash of random letters seen in almost all URL shortened links. Shortened URLs often …

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