Lifestyle

On the day of her funeral, she stood outside her house as mourners left for the evening. Then she saw her husband guiding a group to their cars.

Why Modern Indians Are Ditching Traditional Fragrances for This Game-Changer

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Traditional Indian fragrance culture, rooted in attars, essential oils, and natural ingredients like sandalwood, jasmine, and rose, has dominated personal care practices for centuries. However, a significant shift in fragrance preferences has been documented across urban and semi-urban Indian populations over the past decade. This transition from traditional natural fragrances …

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