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Over 50% of marketers spend at least half their budgets on lead generation. However, 79% of leads won’t convert into sales. Without a strong digital marketing strategy, you could struggle to attract quality leads in the first place.
Use these tips to create an effective digital marketing strategy this year. With these tips, you can attract and engage customers, boost sales, and improve your ROI.
Improve your company marketing today!
Know Your Customers
To create an effective digital marketing campaign, you first need to define and understand your target audience. Gather demographic, psychographic, and keyword research.
Demographics include age, gender, location, income, and career. Psychographic data includes buying behaviors, online behaviors, interests, hobbies, and pain points. Understanding the customer’s pain points will allow you to position yourself as a solution.
Keyword research indicates what terms your customers use to find products and services online.
You can use this data to develop targeted, personalized campaigns. Personalization will allow you to forge stronger connections with customers.
As you use these digital marketing tips, try to avoid broad messaging. Instead, speak directly to your customers. Understand the problems they’re facing and position yourself as a helpful resource.
In time, customers will begin to trust your brand. They’ll begin to rely on you for the information you need. You’ll have an easier time using your business marketing strategy to convert leads into paying customers.
Update Your Website
Your website is the backbone of every digital marketing plan you create. It allows customers to learn about your business, values, and offerings. Without a strong website, consumers might not convert into paying customers.
Audit your website and confirm it’s:
- Fast
- Mobile optimized
- User-friendly
- Secure
Create more than one lead generation opportunity on your website. Start with a Contact Us form. Include an eye-catching call-to-action button in the navigation bar, too.
Make sure each form on your website is easy to complete on all devices. Too many fields might deter visitors from completing the form.
Add a lead magnet to your website to generate email subscribers. For example, you can share a coupon code, eBook, or free trial. Highlight the exclusivity you’re offering to generate leads.
Follow Google’s Core Web Vitals to improve the user experience across your website. A positive experience will encourage visitors to stay. If your website is difficult to explore, visitors will leave without checking other pages.
Your website bounce rate will increase, which can hurt your organic search engine rankings. The cost-per-click for your digital advertising campaigns will also become more expensive.
If you need help, consider investing in web design and development services this year. Keep up with the latest design and digital marketing trends to remain relevant.
Create Quality Content
Content marketing can help you communicate your experience, expertise, and value. Use your audience research to provide content your customers want and need. Diversify your content marketing strategy with:
- Articles
- eBooks
- Polls
- Quizzes
- Infographics
- Videos
- Webinars
- Testimonials
When creating content, prioritize quality over quantity. Include EEAT within your content: Experience, Expertise, Authority, and Trustworthiness. EEAT can help you generate brand trust, which could lead to sales.
Add a compelling call-to-action at the end of your posts to convert readers into leads. Have a plan for promoting your content using email and social media marketing.
Invest in Ads
Digital advertising can help expand your reach online, allowing you to generate:
- Brand awareness and recognition
- Website traffic
- Leads and sales
You can create digital ads using platforms like Google Ads and Facebook Ads. Create both text and display ads. Include your branding in the display ads to generate brand recognition over time.
When a consumer clicks on the ad, they should reach a dedicated landing page on your website. Include similar language between your ads and the landing pages for a cohesive experience.
Digital advertising can become expensive if you lack experience. Consider investing in company marketing services that include digital advertising. With help, these ads can generate immediate results and a stronger ROI.
Socialize With Customers
Share your content on social media to engage your target audience. Don’t split your focus by using too many platforms at once. Start with the platform your customers use most.
You can host contests and Q&A segments to generate engagement. Use your content to direct people to your company website.
Consider partnering with influencers to further expand your reach.
Nurture With Emails
Once you begin generating email subscribers, nurture those leads. Use email marketing to inform customers of:
- Industry updates
- New offerings
- Company news
You can also share your blog posts to generate website traffic. Feature testimonials in your emails to encourage brand trust.
Nurturing your leads will allow your business to remain at the forefront of the consumer’s mind. Otherwise, they might forget they visited your website in the first place.
Hire an Agency
If you’re struggling to develop an effective digital marketing plan, hire an agency this year. Working with a team experienced in company marketing can save you time and money. If you need help with a specific strategy, look for an agency that specializes.
For example, you can get help with your B2B SEO to reach new clients online.
An agency will help you establish goals, keep up with digital marketing trends, and improve your ROI. With help, you can expand your reach and grow your company with ease!
Create a Strong Digital Marketing Strategy Today
A strong digital marketing strategy will help you reach new customers and recognize new opportunities. Use these tips to start developing your digital marketing plan. Otherwise, consider partnering with an agency this year.
With help, you can set your business up for long-term growth!
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