If you’re starting eCommerce, your website should be at the top of your priority list. Why? Because beautiful, easy-to-navigate websites could lead to new leads and even sales.
You can do a few things to make sure your website looks good. We have put together a few things you should know about eCommerce website design so that you can start seeing a positive increase in your online business.
1. Avoid Overpacking Your Homepage
An overpacked homepage can be overwhelming and confusing, leading to frustration and a negative customer experience. Instead, focus on keeping your homepage simple and direct.
Stick to one call-to-action and provide a few options for customers to navigate to the rest of your store. Organize and prioritize the information on your homepage. Make sure the essential elements are front and center.
2. Steer Clear of Complex Navigation
Steer clear of complex navigation, as this can make it harder for customers to find what they are looking for. If customers cannot find the product they are looking for within a few clicks, they will likely become frustrated and look elsewhere.
Focus on utilizing simple, clean, intuitive navigation so customers can quickly and easily find what they need. Keep your navigation as simple as possible and avoid overloading it with many different elements.
3. Say No to Slow Loading Time
Consumers expect speedy access to information on a web page or eCommerce website. Web developers should be aware of their consumers’ expectations and create a website that can load quickly and efficiently.
If a website takes longer than three seconds to load, it is considered slow and can lead to user frustration, lost customers, and decreased sales. To avoid losing customers and deals, ensure your online store is optimized for a high-speed user experience.
4. Don’t Forget Mobile Optimization
In this day and age, mobile optimization is a must and should be at the forefront of your entire website design process. Mobile optimization ensures that regardless of what device a user accesses your website, they can navigate and interact with your site quickly and without lag.
Failure to optimize your website design for mobile devices can decrease the number of customers you can convert to loyal customers.
5. Beware of Too Many Distracting Ads
Having ads on your website is necessary for certain businesses, but having too many can be disastrous. Too many ads clutter the page and detract from the site’s overall usability. They can make it challenging to navigate, and find products and services and generally be frustrating for the website visitor.
By avoiding these e-commerce website mistakes, you can create a website that’s easy to navigate, engaging, and user-friendly. Need some help in website design and animation? Click on the link.
Get Some Help from an eCommerce Website Design Company
Your eCommerce website design should be user-friendly and visually appealing. Researching the latest trends and understanding customer behavior is integral to creating a successful site.
Avoiding the common mistakes listed above can help ensure a successful website. Try using a website builder or digital agency to help create the ideal eCommerce site!
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