One of the pillars of SEO is having an effective content strategy. Content allows your audience to connect with your brand and provides them with information that nurtures them into buying customers.
Here’s the question: how do you engage your audience using content? An SEO expert in Hong Kong shares the following tips:
Start with the Right Keywords
Keywords are what drives searches. These provide you an idea of what people are searching, which aid in determining what type of content addresses their needs. This is why you can’t do away with keywords when planning your content strategy.
Diving into your Google Search Consoles can provide you with an idea of what terms your customers are using to land on your website. This allows you to plan content that resonates with these keywords.
Write with Audience Intent in Mind
It’s not just keywords you need to look into, but also your audience’s intent. When your customers search online and read content, they may have two purposes: get answers or get convinced about their buying decision.
These are two things your content needs to fulfill. In short, your content needs to provide value to your audience. Content can be either educational or transactional in nature. The first means providing information that answers a question; the second one means content that supports customers in their purchase.
Share Your Content on Social Media
Post your content on social media platforms that your customers are frequently visiting. Use engaging captions to attract the attention of your audience and direct them to your content. If you’re using hashtags, make sure to use those that are relevant to your topic and audience.
Engaging your audience starts with having the right content. Plan your content strategy with these tips to drive more customers to your business.