If you are a new seller finding your way through the vast network of Amazon, you might already have made a few mistakes with the Listing of your first product.
The idea is to put precise information on a display that will convince buyers to choose your product over others, even if both are in the same category or if you are selling the same products along with other sellers.
Why Do You Need to Change Description
For example, if you are selling a battery you have to write precise descriptions using bullet points, add some specific details in the title to make it more eye-catching to the buyers. Let’s say the average lifespan of this type of battery is 90 days, but your battery can last up to 100 – 110 days.
You have to mention that in the description properly but you should not compare it with any other product. Even with the same lifespan of 90 days, if the other seller has given 3-month battery life, you can write 90 days battery life. People have a tendency to go for bigger numbers.
They don’t check days or months. Also to increase your sale, you might plan on running an Offer on Amazon, you got to mention that in the product description. For these things, you will need to edit the description of the product.
The Steps to be Followed in Order to Change Description
Amazon has mostly kept things very simple for ease of use both for sellers & customers. Let’s get you through the steps;
STEP 1: If you want to change or edit the description of a product that you have listed on Amazon, you have to open Seller Central.
STEP 2: Go to the “Manage Inventory” and click on the Edit button on the right side of the listing you want to change. This change might be reviewed & if approved you can see them in fifteen minutes.
STEP 3: In the “Edit Product Info” window, you can provide the necessary details you want to change such as vital information (It can be the colour, height, weight, material ingredients etc.) or upload new photos in the Image section or add more points in the Description section.
STEP 4: Once you are done with changes, click on “Save and Finish”.
The Difficulties You Might Face
Sometimes when different sellers are selling the same kind of product or the same product through the same page, Amazon usually takes different Product data from sellers to represent the product the best way they can. Now there are a few problems you might face;
- Sometimes you would not have sufficient privilege or authorization to alter details on a Page. However, while editing Amazon will show you that your changes have been accepted, but in reality, they are not.
- Sometimes Amazon might deem the changes unnecessary or irrelevant.
- Sometimes due to sensitive words included in the Description, it might not be approved.
You should wait for 24 hours to see if the changes are appearing or not. If they are not appearing, you will have to open a complaint with Seller Support to get this sorted.
You will have to log the issue as “Fix a Product Page” & fill out a form. You will need to give as much supporting data as you can. Once they accept your change request as valid, the changes can be seen within a Day.
Steps to Change Description of All Your Products
Now if you want to update the description of your entire product listings in one go, you will have to download Category Specific File from Amazon Seller Central. You need to fill out all the details carefully and upload the data to change the listings’ description in one go. If you still need help you can reach out to Amazon Seller Support Team over Telephone or through Chat.
STEP 1: While using the Chat option you need to select the Category of the Product & the Support you require.
STEP 2: Based on the availability of Support Associates, you may have to wait 2-3 minutes.
STEP 3: Once you describe the issue in detail to the Support Associates, they will either log a complaint ticket on your behalf or try to solve your query on chat by providing you with the guidance required.
Now at the end of the day, you should be careful while putting information on the Description Section of a Product. Before Saving and Submitting an Edit of the Product Description, give it a read to make sure nothing has been missed.
Otherwise, you will have to edit it once again and lose precious time in the process of approval from Amazon.