How to Use Instagram Stories for Business Marketing

How to Use Instagram Stories for Business Marketing?

More than half a billion people view Instagram stories every day!

If you’re thinking about using Instagram stories vs posts for business, now is the time to get started. Stories are temporary and can help you reach a lot of Instagram users as they scroll through the conveyor belt of stories.

Putting out engaging stories is a very effective way to reach potential customers and grow your business.

Instagram offers plenty of ways to boost your business marketing strategy. Keep reading to learn how you can maximize Instagram stories for business and get more followers today.

How to Use Instagram Stories

What Are Instagram Stories?

Stories are full-screen videos that appear at the top of the Instagram app above the news feed. The story maker has the tools to add stickers, ask questions, take polls, and use filters for added effects. You can also add a location, hashtags, and captions.

Instagram story viewers have the opportunity to see your story for a limited amount of time because they disappear after 24 hours. Stories can be anything that will catch the viewer’s attention. It’s a way to reach new customers with a fun, quick highlight of what you have to offer.

Instagram stories have an addictive design. People will sit there looking at stories as they go by like a conveyor belt without realizing how long they’ve been clicking through. How will your business take advantage of that?

Instagram Story Ideas For Businesses

What are some effective ways to use stories to engage users? Take advantage of the tools available to boost engagement with your audience.

Question Stickers

When you add a question sticker to your story, you’ll engage in more interactions with your followers. Question stickers allow you to get instant responses from your audience and help you gather feedback on products.


Any Instagram story tips for business include using the live feature to unveil new products, answer questions in real-time from your followers, offer limited discounts, document events as they’re happening, and show live interviews.

Plan your live events and advertise when they’ll be happening.


With the countdown sticker feature, you can promote sales, make announcements, host competitions, special events, and more. This feature allows users to set a reminder for the countdown deadline. Your business can view the data on this and know how much engagement you’re getting from the countdown.

Do you need to see real and instant follower count statistics? Instagram Follower Count Checker can help! Add this essential tool to your Instagram toolbox. It’s simple, free, and accurate!

Are You Using Instagram Stories For Business? 

When you use Instagram stories for business, you have the opportunity to show off your company and products or services in a more laid-back manner. You can have fun with stories and get really creative. A lot of social media users watch Instagram stories so it’s one of the best ways to build brand awareness and drive sales.

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