Google Analytics began scanning, tracking, and analyzing webpages since 2005 and has changed its algorithm thousands of times. Knowing how search engines such as Google conduct their ranking is the most important question for SEO (site engine optimization.)
Luckily, if you pay attention to SEO content trends then you can figure out what websites are doing well and why.
Start by reading these top ranking strategies that are new for 2022.
Mobile Optimization is Priority
As more people use and prefer to use their smartphones to visit their favorite sites the best SEO strategy is to optimize for them.
Google and other search engines know this, so they are making mobile optimization essential and a priority when indexing your website. This means that if you don’t have a mobile-friendly site then your content won’t matter even if it is high-quality.
Context Over Word Length
Marketing efforts, when it came to blogging for SEO, meant long word counts. Google used to see length as a standard for authority. However, as the algorithm evolves length is no longer an indicator of quality. Instead, context and relevancy take precedence over the number of words an article contains.
This means that your killer content can’t just have keywords, but rather the keywords have to answer the user’s question.
Keyword Formatted for Voice Command
The use of voice command devices has created an innovative marketing strategy that has also changed the way people search for things online. Therefore, keywords are also changing since people type and talk differently.
You can use this tool provided by SEOJet to see where your keywords rank and if they need to be updated to a voice command format.
Snippets Take Top Prize
There are also new types of SEO tactics that place your articles at the top of SERP (search engine results page.) These pages used to show the most relevant article. Then came the use of snippets, which were used by top companies to beat out the little guy trying to rank on the top of the SERP.
Now that snippets have been around for a few years more people are using them. This means that you have to get more creative to reach this top prize spot.
Speed Means Everything
Speed has always been an important factor to keep your visitors from leaving your page after waiting for the site to load. This mostly affected your conversion rates, however, it is also becoming more and more important for SEO.
Search engines like Google now expect pages to load in under 3 seconds, so getting your site faster can be a major boost in viewership of your site.
Staying on Top of SEO Content Trends
No matter what type of website you own, knowing about the latest SEO content trends will keep it in the limelight of online users. Therefore, reading about, taking courses, and looking at your competitors’ sites are great strategies to always be one step ahead of the trend. See more of our latest articles to increase your business marketing strategy.