In today’s world, everything from your car’s doors to potential customers on your website or social media page depends on how rapidly the technology evolves. The best possible way to justify the statement is to look at how Google keeps updating its search engine’s algorithms. Perhaps a decade ago, all you had to do was write the same phrases repetitively to appear on the top search result. Well now? It’s far more complicated. If you want to stay ahead of your competitors, it is vital to know all the SEO trends and algorithm changes 2020 will bring.
TOP 4 SEO TRENDS 2020
The key to understanding how these updates might affect the traffic on your website, you need to know what Search Engine Optimization is. Well, in simpler words, it is how Google (or other search engines such as Yahoo, Bing, and Baidu) list your website in the top search results. Even though SEO might be a wider field of study, but the goal is to be in the top 5 search results, right? ProHub, providing the best SEO services in the USA, has gathered the top four trend shifts in SEO 2020. Let us walk you through the changes so you can be ahead of your competitors and enjoy higher ROI.
- GOOGLE FEATURED SNIPPETS
You must have noticed; when you ask a question from Google (ex. How many states in the USA), a small box pops up answering the question. That’s called a Google featured snippet. Google keeps updating the algorithms to provide the most user-friendly, click-free environment possible. Since Google wants to create a convenient experience for its audience, experts have reported that as of 2020, you will see a lot more of these featured snippets.
- VOICE SEARCH
Since early 2018, analysts and industry experts have touted that the marketers will soon be making a shift from text searches to voice-based searches. This might be due to the increased usage of virtual assistants including Google Home, Alexa, and Siri. However, there will be a significant shift to voice searches from the text. It is estimated that over 50 percent of the searches are going to be voice-based. Companies offering SEO services in USA and agencies assisting in SEO services in the USA are already giving a heads-up to online businesses and local companies.
- HYPERLOCAL SEO
As you must have heard before, local searches are increasing – gathering around nearly 46 percent of the total searches. SEO specialists are advising marketers and business owners to make sure that they are keeping their Google My Business profile updated. In case of any new updates regarding the business’ address, name, contact information, operating hours, and even videos and images, make sure you keep revising Google My Business profile. Secondly, Google is reviewing its algorithms to favor the top-ranked businesses – if you want to be on the top, you have to work on increasing your popularity (or you can hire professionals) to help you stay on the top.
- USER EXPERIENCE
One of the most significant SEO changes in 2020 will be the user experience (UX), which means if you want to be in Google indexation rankings, you will have to design your website for a user-centric experience. Easy-to-navigate and mobile-friendly websites with a faster loading speed will organically be on the top. As a brand, your primary concern should be that your site has a mobile-friendly content and design. The trick is to make your content highly-responsive and easy to understand. Bullet points and small sentences is a great way to do that.
In 2020, you will witness greater competition, and the key to staying at the top is to ensure your website features content with long-tails questions like “how to” or “where is” instead of “____ address.” However, if you think all of this is difficult for you to manage together with your business then you are in luck, ProHub offers the best SEO services. Our specialists ensure that your websites are optimized according to Google’s algorithms so you can enjoy benefits like higher ROI and a boost in sales. With a rapid change in technology, we prepare our clients for what the future of SEO has in store.