6 Reasons Your Business Will Benefit from Outsourced Marketing

Are you relying on a single person to run your marketing campaign? Marketing is a specialized skill that takes many years to perfect. However, today’s marketing involves a multitude of individual channels that one person can’t possibly master.

A skilled jack-of-all-trades might be able to run a surface-level marketing campaign, but it really takes a full marketing team to get big results. The best way to get a full marketing team is through outsourced marketing.

If you have yet to venture into the world of outsourced marketing, here are all the reasons you should dive in today.

1. Outsourced teams are strategically structured

When you work with an outsourced marketing company, you’ll have a team of marketing professionals executing your campaign. Your marketing team will consist of individuals with skills that create a cohesive team when combined.

An effective marketing team requires team members to fill distinct, separate roles. For instance, one person can’t be the designer and copywriter at the same time. While it’s possible to find people with multiple skillsets, it’s just not efficient.

Outsourced marketing teams are effective because each team member takes on one role. When each person remains focused on one role, the result is superior work. For example, a typical outsourced marketing team will consist of the following roles:

·                      Project managers

·                      Marketing strategists

·                      Professional copywriters

·                      Professional content writers

·                      Video production experts

·                      Graphic designers

·                      Website developers

·                      Professional photographers

·                      Media buyers and negotiators

·                      PPC ad specialists

·                      Search engine optimization (SEO) experts

·                      Social media marketing specialists

·                      Email marketing experts

All of these might appear to be tasks, but they are actually separate roles and individual areas of expertise. There are far too many marketing channels for one person to do it all. Those who attempt to perform every aspect of marketing end up with mediocre results.

To get optimal results, you need a strategically-crafted team with experts in every area of marketing working together cohesively.

2. Outsourced marketing is affordable

When you hire an outsourced marketing firm, you’ll pay far less than what you’d pay keeping an entire in-house marketing team on staff. For example, you can expect to pay an in-house marketing team more than $500,000 per year, whether or not their entire day is spent on marketing tasks.

With an outsourced marketing team, you’ll pay for services by the hour. This actually ends up being cheaper because many tasks require less than a full day of work to complete.

For example, say you pay your email marketing specialist $50,000 per year on salary. You have to pay that $50,000 regardless of how much work they perform each day. If they’re working on a project that only takes four hours per day, the rest of their workday will be spent doing random tasks.

When you’re paying an outsourced marketing firm $100 per hour for email marketing, they’ll bill you only for hours worked. If they complete the day’s tasks in three hours, you’ll only pay a few hundred dollars for that day’s work.

That’s just an example with one marketing role. Multiply these savings by all the marketing roles you’d need to hire to get a full in-house marketing team.

3. Outsourced marketing isn’t always offshore

It’s convenient to have your marketing team available during the same hours you’re available. Having an offshore marketing team makes that hard. For instance, it’s common for an offshore team to be nine hours ahead. This means someone is always getting up early or staying up late.

Some marketing teams are onshore or nearshore

While outsourced marketing has a reputation for being offshore, many marketing teams are onshore or nearshore. Some teams are entirely remote and consist of a combination of offshore, onshore, and nearshore team members.

Regardless, offshore outsourced marketing isn’t inherently bad. The experiences that give outsourced marketing a bad name are the result of hiring low-quality, bad, sometimes scammy companies.

The same bad experiences can happen with local marketing companies as well.  The key is to vet your marketing team by verifying their reputation and results.

4. Outsourced marketers can pinpoint your target market

Most businesses struggle to nail their target market. Although, they don’t realize that’s their problem. Business owners tend to guess at their target market rather than allow the data to reveal their target market.

With an outsourced marketing team, you’ll have access to professionals with extensive experience performing market research. Depending on your industry, they might already be well acquainted with the target demographics.

5. You can run your business remotely

With outsourced marketing, you can run your whole business remotely. When you don’t have an in-house marketing team, you don’t need a physical office. With that said, you’ll save money on your marketing services, but you’ll also save money on your expenses.

Without a physical office, you won’t have these expenses:

·                      Monthly rent

·                      Insurance that covers your physical building

·                      Mileage reimbursement (unless your remote employees drive as part of their job)

·                      Office cleaning costs

·                      Coffee, food, and snacks in the office kitchen

·                      Local company network equipment and servers

·                      Internet services

·                      Electricity, water, and gas service

·                      Phone services

·                      Office supplies (you might need to reimburse employees for certain supplies, but it won’t be a free-for-all in the office)

·                      Copy machine rental (it’s cheaper to reimburse employees for items they need to copy)

There’s no better incentive to go fully remote than the ability to save money. You won’t just save pennies, either. Some companies will save tens of thousands of dollars (or more) each year.

Fully remote businesses are the future

If you decide to run your business completely online and only hire remote workers and contractors, you’ll be in good company.

Owl Labs research shows that a total of 16% of businesses are entirely remote. With the recent surge in remote workers due to the pandemic, fully-remote companies will continue to grow in number.

The world is shifting toward remote work and online shopping faster than ever. In the near future, it’s likely that businesses will be required to run remotely in order to thrive.

6. Outsourced marketing teams are efficient

When you have an in-house marketing team, people will come and go. You’ll fill vacancies every so often, and each time, you’ll have to train your new hires and give them time to adjust to your workflow. When you lose one of your main players, it will be difficult for the rest of the team to adjust until you fill their spot.

New hires cost money

Each time you onboard a new employee, it costs money. Training takes time and resources and there’s no guarantee your new hires will catch on fast. There will be a period of time where they’ll need extra help and guidance to do their job.

Also, there’s a possibility that you’ll end up turning over employees who don’t work out before they even get settled into the team. This will make your labor costs soar and it will all be for naught.

When you use an outsourced marketing company, you don’t have to worry about training new hires and getting them acquainted with how you do business.

Grow your business faster with outsourced marketing

There’s no need to pay expensive salaries to keep an in-house team of marketers. While you need some in-house marketing professionals, you’ll grow your business faster (and cheaper) with an outsourced team.