Digitization is disrupting how people experience services. New and innovative technologies are boosting the startup culture in the country. Banking as a Service (BaaS) has enabled the collaboration between banks and technology for fintech innovations. In the last few years, the banking sector has undergone transformative changes that align with the demand of tech-savvy customers. In many upcoming financial services opportunities, Banking as a Service has a big role to play. Let’s understand what it means and how it is transforming the financial industry.
What Is Banking As A Service?
In simple terms, Banking as a Service (BaaS) is an end-to-end approach that uses API to connect bank’s tools and systems with fintech companies and third-party applications. This helps third party organizations in innovating and building financial services using the regulated infrastructure of a bank. Many top-notch banks have embraced BaaS to fight the market competition from rising fintech companies. It is also referred to as white-label banking, as any business can enter the banking industry with the help of a few lines of code.
How Banking As A Service Differs From Traditional Banking?
Some significant features make Banking as a Service different from traditional banking. Usually, conventional banks have a physical presence with various branches for conducting banking activities such as lending money, accepting deposits, etc. All these require heavy documentation, compliance with regulations, and licensing. Moreover, the cost of operation and investment is hefty, resulting in heavy account operation charges. In contrast, banking as a Service collaborates with such traditional banks and uses their infrastructure to innovate financial services. Thus, no physical presence or extensive cost involved makes BaaS affordable and virtually limitless for users.
What Are The Benefits Of Banking As A Service?
Banking as a Service can help banking organizations ride the digital wave and stay relevant in this competitive market by meeting users’ digital needs. Whereas it can act as a catalyst for innovation in third-party organizations. Here are some benefits of Banking as a Service
Creates Revenue Streams
Banks need to cut their costs down to generate profits as many fintech companies offer the same services at competitive prices. Offering their infrastructure to third-party organizations for a price creates recurring revenue streams for banks.
Targeting Potential Customers
Third-party organizations have a massive base of users that are not banking customers. Through BaaS, banks can tap into potential customers without additional marketing costs. Moreover, the low cost of operating through BaaS can create long-lasting customer relationships.
Better Customer Experience
BaaS allows innovation in financial services as per the user’s personalised preferences, creating a meaningful and long-lasting experience. Which otherwise is not possible in a traditional bank with generic financial products and services.
Banking as a Service has enabled both banks and third-party organizations to collaborate and leverage their strengths for creating modern financial solutions. Therefore, to stay relevant in the market, both banks and financial institutions must embrace and adopt Banking as a Service.