Blogging Heros
It is an area that undoubtedly takes up a lot of time in the minds of those who run their own businesses or are concerned about how their business is performing. Of course, the topic is marketing.
In the last ten years, online marketing has taken the place of traditional advertising, and it comes with its own set of unique challenges. For one thing, online marketing is heavily based on things like search engine optimization as well as other potentially tricky areas to navigate, such as page loading speeds, trending keywords, and mobile optimization.
So, heading into 2025, if you have noticed that your business’s marketing is struggling, there are some surefire signs that it may be time to delegate this task to talented and experienced freelancers. This article will walk you through some of the signals to keep an eye out for to help you decide your next step.
Lacking In-House Expertise
As you may be aware, marketing is an incredibly dynamic and specialized field that usually requires skills in areas such as social media management, content creation (both visual and written), as well as graphic design and search engine optimization. If you have an in-house team that doesn’t have the expertise needed to handle any of these tasks effectively, it will likely result in subpar campaigns that cannot generate the desired results. You can look into HelloKindred Talent recruiters to hire a marketing freelancer who will undoubtedly bring their own set of specialized skills to the table. For instance, it may be worth hiring a social media manager to create targeted campaigns to attract more customers on Facebook, or an SEO specialist who can ensure your website will rank higher on search engines, which will increase the flow of organic traffic.
Overwhelmed by Marketing Tasks
When you run your own business, you will likely be involved in juggling multiple tasks and responsibilities, and dedicating time to marketing can often not only become a time-consuming burden but can become a source of stress and worry. So, if you and your team are consistently concerned about being able to manage marketing campaigns, such as posts on social media or creating relevant content, this is a sign that you may need some external help from a marketing professional. A trained freelancer will be able to take all of these tasks off of your plate, which will allow you and your in-house team to focus on business activities that will help you sell your goods or services. This will help you to streamline your operations as well as reduce stress, and will also allow you to sleep well at night knowing that your marketing campaign and areas are being handled by somebody trained in that area.
Declining Marketing Performance
If you have noticed that your marketing campaigns are failing to deliver the expected results, this is a red flag. It can look like a lack of engagement on social media, stagnant website traffic, or simply a poor return on investment from pay-per-click advertisements.
By hiring a marketing freelancer, you will get access to fresh perspectives and ideas that can help breathe new life into your marketing efforts. They will be able to analyze your current strategy, spot areas that require improvement, and implement changes to optimize the performance of your website.
Limited Budget for Hiring Full-Time Staff
It’s time to be honest. Hiring full-time marketing teams is going to be an expensive endeavor. You would need to consider things such as their salaries, benefits, and training costs, which can make the whole thing add up to a small fortune, which is not ideal if you have a small and medium-sized business. A freelancer may not seem like a cost-effective solution, but they typically work on a project basis or at an hourly rate, meaning that you will only have to pay them for the services you need. This allows you to allocate your budget more strategically and will allow you to get the high-quality marketing you need without having to pay a full-time wage.
Quick Turnaround on Projects
When you have a marketing campaign, it will often come with a tight deadline, and delays will hurt your brand’s reputation and will also potentially cause you to miss out on valuable opportunities. If you have an in-house team that is unable to keep up with the demands of fast-paced campaigns, outsourcing is an ideal solution. Freelancers are used to working to deadlines and will be able to dedicate their time exclusively to your project or delegate their time as required. They are often more efficient than overburdened in-house teams and can ensure that projects are completed on time and to a higher standard.
