A bounce rate and a time measurement on the site were rolled out to your personal account. They help analyze the time it takes for the user to call, write or become a client of your company. With their help, you can understand what to improve on the company’s website. Details tell the product manager Alexey Filomena. There are Different types of Bounce Rate on Different types of Website or a Niche like Blogging niche 70 to 85% Ecommerce niche 4 to 6% many of the Best Digital Marketing Institute in Delhi are teaching this in detail.
Time on site
Analysis of the time of visitors to the site makes it possible to understand how much the site and its specific pages are of interest to visitors, and vice versa – which pages of the sites do not attract the user and he leaves them without making an appeal.
Previously, you could look at this data in Google Analytics or Yandex. Metrics, and now all statistics are available in a single interface. Let’s figure it out next.
What is bounce on your site?
A failure in Call touch is a visit to a site during which no targeted actions took place:
- Transitions between site pages
- Direct calls
- Call-back orders for any Call touch widgets
- Ecommerce Events
- If none of these actions happened on the site during the interval you selected (the default is 15 seconds), then this is automatically considered a failure:
The failure time can be increased or decreased from 0 to 1080 seconds (half an hour) depending on the statistics of your site.
For example, if there is a lot of content objectively on the page, then the time needs to be increased, because the user needs to have time to read, if not all, then at least partially.
Average lead time
Now you can analyze how much time the user spends on the site before making a call to the tracked number or before sending the application.
To understand how much time elapses from the first visit of a visitor to the site to his visit, taking into account all intermediate visits, select the “Last indirect” attribution model in the statistics settings:
After that, add columns to any report:
Average time to the unique call
Average time to unique request
For example, on Monday, a user went to a site for contextual advertising, saved a page to bookmarks, returned to a site from bookmarks a few days later and called or left a request – with the help of new metrics you will find out how much time it took the user.
If you switch the attribution model to “Last Interaction”, then the data in the reports are instantly recounted and you can see how much time it takes for the visitor to complete the target activities within the framework of one (last) session:
And then it’s up to the small. If the duration is unnaturally long, think about the content of the site. Perhaps something makes the visitor doubt. The same goes for failures. If the sessions are too short, probably something needs to be changed – the site content, pop-ups, and maybe the whole design.
Bounce Rate How it works?
New metrics can be added to any report. They are also available as standard columns in the Behaviour category:
They are also available through custom columns:
Thus, you can always keep abreast and in one window to monitor all the most important indicators. You can try new features