For me personally, the following point is the greatest benefit of Internet Marketing. It is very difficult to measure the success of a marketing campaign using conventional forms of advertising. There are ways to make a connection through things like coupons or analysis of sales figures. However, this is usually not precise and often very time-consuming. It’s different from Internet Marketing. Be it performing search engine optimization or the placing of advertisements – all measures in Internet Marketing offer an excellent opportunity to control the results of the various campaigns. Clicks, impressions, rankings, costs, costs per conversion – all these are common key figures for evaluating the measures. You can analyze exactly which measure was successful. Which ad ran above or below average and make it better next time based on the resulting findings. Visit GuruKilla for detail on the best Internet Marketing for your business.
Advertising – in the right place at the right time
Do you think context-related advertising on TV, radio, or in print media (for example the broadcast of a commercial for drills during a craftsman’s program) is great and cannot be topped?
What if you could reach the customer where the likelihood of conversion is highest? This is easily possible with search engine advertising. With classic search ads on Google AdWords or Bing, you can reach users who are specifically looking for a product or the solution to a problem. Offer these customers a solution to their problem with your ads. In this way, you can reach customers who are very likely to convert. This can only be achieved in a few areas with conventional advertising and represents an extreme advantage of online advertising.
The better possibility to define the target group
Another advantage that Internet marketing offers you is that you are able to target your target group (for example with Google AdWords Display ads or on Facebook, Xing, and LinkedIn) are extremely easy to define. Because we users leave more and more data online (Google account / Facebook profile), advertisers can narrow down their target group very precisely for many ad formats. You can choose from demographic information, orientation according to interests, or switching to certain websites. Conventional advertising only allows you to choose the placement (in which magazine, within which program, or at what time should the advertising message be published?). A better target group definition increases the efficiency of your advertising measures.
More ways to convey the advertising message
Do you find plain text boring? How about interactive ads in HTML5 format? Or promotional videos? In Internet Marketing, you will find many ways to get your advertising message across. Compared to conventional advertising, the costs for the creation are lower and the possibilities are more extensive.
Regardless of whether you run an e-commerce business or offer services, many users get information and click on several search results/ads and first compare. If you address the user again while waiting for the conversion, the probability of completing a conversion increases with you.