In an age where companies spend millions of dollars on online marketing, I am surprised how many small business owners are not aware of the importance of SEO in Melbourne. I’m even more astounded by the number of SEO experts out there who don’t seem to understand what spamming is and how their spammy tactics can backfire.Search engine optimization (SEO) experts are constantly trying to find ways to get a higher ranking on Google. The higher your site ranks, the more likely it is that customers will find you online.
These days, using shady tactics to get a high ranking is a sure way to get penalized. Today’s search engines are smarter than ever before, and they can tell when your site isn’t trustworthy or well-maintained. Here are some tips for boosting your rankings without resorting to spammy techniques:
- Focus on Quality Content
Quality content that addresses readers’ needs can help you rank well on Google. Search engines have algorithms that scan sites to determine which ones are relevant and trustworthy. If your content is good enough, it might even go viral and attract thousands of readers who will link back to your site from their own blogs. If you don’t have time to write all this quality content yourself, consider hiring a ghostwriter.
Avoid these two spammy tactics:
Keyword stuffing – using too many keywords in one piece of content; this is considered spammy by search engines because it makes it hard for readers to understand what the content actually says! For example: “This article contains many words like keyword, SEO expert, SEO tips,” etc.**
Link building – creating links from irrelevant sources like directories or other websites that don’t have much traffic themselves; this will be seen as spammy by both users and search engines because it doesn’t provide any benefit.
- Don’t try to trick search engines.
Search engines are getting smarter, and they can tell when a site has been “spammed.” If you use techniques designed to bump a site to the top of the rankings but have no legitimate value for visitors, search engines will notice and penalize you for it.
- Keep your content fresh and relevant.
Search engines reward sites that offer valuable content people want to read, watch or hear — not just the same old information found on hundreds of other sites. Google is always working on new ways to measure quality content and make sure it’s served up in searches. To keep your content fresh, add updated information regularly without changing the overall focus of your site.
- Let links lead to your home page.
This is called “deep linking” and it means making sure people (and search engines) can find all the content on your site using links from each individual page on your site, not just the home page.
- Don’t overdo it!
The idea behind SEO is to make your site as visible as possible in search engines and social media platforms. Don’t overstuff keywords in your content because this will make it hard for users to understand what you’re trying to say. Also use relevant images or videos because they will help users understand better what they are looking at.