Studies show that 88% of consumers research products and services online. More often than not, these searches begin with a search engine site, like Google.
If you want your brand represented online, you must invest in your search engine visibility. In other words, you need to implement an effective SEO plan to ensure your site ranks high on Google.
However, organic SEO rankings take time to establish, which is why many small business owners lean on pay-per-click advertising to generate more leads and create better brand awareness.
We’re here to share some of the best PPC tips to help your company stand out. Keep reading for everything you need to know about how to reach your target audience through PPC marketing.
Identify the Best Keywords for Your Niche and Industry
Through pay-per-click advertising, you can pay Google to bring your website up to the top of specific search results pages. However, if you want your PPC campaign to generate leads and result in more sales, it’s imperative to use the right keywords.
This is more difficult than you might think. You see, using keywords that are popular is important. However, if they’re too popular, your keywords will get lost in the oversaturated market.
For example, if you run an HVAC business, using “HVAC” as your primary keyword is not specific enough. You need to add geo-specific words related to your location. You can also add the types of HVAC services you include.
The best PPC tips to combat this are to use SEO tools and a PPC marketing specialist to determine where your preferred keywords rank and which ones you should use.
Identify the Right Negative Words to Exclude in Your PPC Campaign
In PPC marketing, there are also negative words to consider. Negative PPC words will help you exclude consumers who fall outside of your target audience, but might accidentally stumble upon your PPC ads.
The more non-target consumers who click your ads, the more money you’ll pay for clicks you don’t want. Therefore, identifying and applying the right negative words in your campaign is one of the most important PPC tips. The PPC campaign will automatically omit your promotion from these types of searches.
For example, if you own a local gym, you would want to submit negative words like “home gym” and “buying exercise equipment.” These searches obviously apply to people who want to work out at home, and would not join your gym.
For more clarity, check out this article about negative keywords for PPC.
Monitor Your Results
Finally, if you want to get a maximum ROI on your PPC campaigns, you must keep track of your results. Monitoring your PPC performance will help you streamline your campaign over time.
Take multiple approaches and try different marketing messages to see which ones generate the most leads and bring in the most sales. This will help you learn more about your target audience and the types of marketing they respond to.
Looking for More PPC Tips?
Using PPC advertising will help you jumpstart your brand online. However, even successful businesses continue using PPC marketing because of the incredible results. Follow our PPC tips to get the maximum ROI on your marketing.
And if you’re looking for more digital marketing tips, we have more to offer. Take a look through the rest of our blog to find more small business advice and information.