According to a recent survey, nearly 30% of small businesses don’t have a functioning website in the United States
Websites are often the first place people check to learn more about a store, sometimes even when they are standing in the doorway.
If you own a business and want to put more effort into marketing, you should consider your online resources.
Keep reading if you want to learn some of the most effective ways to increase your online presence!
1. Create Social Media Accounts
One of the best ways to increase your online presence is with social media.
Depending on your business, goals, and target audience, you need to find a platform to market on. Since online presence management can get overwhelming, it’s best to start with only one platform. You can expand once you feel confident.
Facebook is a common platform that businesses use since most people have accounts. You can also consider Instagram or TikTok if videos and images are your preferred method of marketing.
Make sure that you’re comfortable using the social media account that you build. The more you understand how to use them, the more natural it will be to focus on your company.
2. Build a Website
If you want an effective online presence, you need to have a professional website.
Half-made and outdated websites won’t cut it in today’s world. No matter what industry you’re in, vendors and customers expect to find an informative place about your business.
Many people recommend this service company for building a professional website. Graphic designers can showcase your company in the best light and help people remember your name.
Make sure that your site is user-friendly and relevant to your target audience.
3. Utilize SEO Tactics
Search engine optimization can increase your odds of getting found online.
By using specific keywords in your content, you can increase viewers and business. Many people notice an increase in online traffic after they focus on specific keywords and links. SEO tactics are beneficial for websites, social media accounts, and blogs.
This is such an effective approach in today’s world because people spend so much time scrolling on their phones.
4. Identify Your Target Audience
You can only learn how to increase your online business presence if you know your target audience.
Your target audience will determine a few things, like the content you post, the social media you use, and hashtags. Think about your products or services and who your main clientele is. Take note of the age ranges of your customers, gender, and other factors that you notice.
The more that you understand your target audience, the easier it’ll be to connect with them. It will also make your efforts more effective.
5. Post High-Quality Content
No matter how much you learn about how to increase your online presence, you need to post high-quality content.
Your content could be the latest breaking news or interesting topics. However, if the quality of the articles, images, or videos isn’t just as strong, you’ll suffer. Try to have another person review your posts before making them public.
Help with editing and attention to detail will help ensure that your content is only doing you favors. You might also want to clean up your online presence by getting rid of previous posts that aren’t doing you any service.
6. Engage With Your Followers
The entire purpose of social media is to build your following so that marketing tactics are effective.
Once you have an account running, you need to maintain it. Continuing conversations and answering questions is essential if you want customers to trust you. When you interact with the community, you appear more genuine and reliable.
Don’t be afraid to get the conversations going with a clever poll or question.
7. Add Details to Your Cards
If you still hand out business cards, take a look at them.
Unless you have your website and social media accounts on the cards, they’re outdated. Business cards should include details for all of your online accounts. Some people have even started using QR scans to pull up websites.
Adding these details to your card increases your online presence because it’s like a call to action. The person with the card will likely search your account to view your pages out of curiosity.
Another way to increase online presence with cards is by adding a coupon to them. The coupon can be redeemable for online purchases only and you get to control who gets them!
8. Make It a Priority
Posts and responses won’t happen while you sleep, which is why they need to get prioritized.
Set time aside each day to focus on your website and social media. It’s best not to chunk all of these platforms during the same time since each one can be consuming. It’s better to overprepare and use less time than you need.
A lot of businesses fail because they underestimate the time and tools needed to market.
Is Your Online Presence Suffering?
Building your online presence can save your business and increase your chances of success.
Since most business is conducted online, why not use these online platforms to showcase your brand. If you have a strong website and respond to people on social media, you’re on the right track. To improve your odds, however, SEO is beneficial.
Don’t be afraid to post unique content that’s relevant to your target audience and goals.
Make sure you read our articles on our blog page for more information about marketing and growing a business!