Is your business already on Instagram? If you answer yes, then this is good. This means that you just have to improve the way that you market your products so that people can notice you more. What if you are not on Instagram yet? You need to have a valid reason.
Whether you have an actual store or an e-commerce store, using Instagram can be very useful now in order to promote your company and the goods that you sell. It is through Instagram that you can get people to recognize your brand, your products, or even the places that you are promoting.
It’s also important to realize that Instagram isn’t about getting as many followers as you can, but making sure you create quality content that generates more visitors, customers and money for your business. If you want to learn more about how to get more IG followers, all you need to do is visit Google and search for “get more followers on Instagram”, and you will be surprised at how many different articles are out there to choose from.
However… that’s another topic, and not the exact discussion that we are going to be focusing on today. Instead, we want to stay right on point with Instagram marketing tactics and what’s going to work best to help grow your brand and allow you to see a continued ROI month after month.
How to Find the Best Results with Instagram Marketing
Having an Instagram account is not enough to be noticed. There are a lot of Instagram accounts that people are not even aware of. They have no idea that these Instagram accounts exist. If you feel this is the same boat you are in, do not worry because by the end of reading this article you will know some tips about Instagram marketing that will help you reach the success that you desire.
- Always make an effort to understand your audience.
It does not matter whether your Instagram feed is amazing. If you do not know the audience that you are targeting, people will not be interested in following you and seeing what you can offer. Now is the time to make an effort to know more about your target audience. What does your audience want and how can you provide what your audience wants to see? You can surely build your brand well this way.
- Make it a point to engage your customers with the things that you post.
If you would talk to your customers, they may feel that you are just doing a sales pitch. They will become less interested in the things that you would post on your feed or your stories. Your Instagram account should feel that they are being managed by a true human being and not a bot. The more comfortable people would be in your account, the more that they will comment on your posts. Hold contests to engage people or share their posts.
- Be careful about your hashtags.
You may not realize it yet but your hashtags will be very important. Your hashtags can be useful for categorizing your content depending on what you have posted. It will also be easier for people to follow your hashtags and become more familiar with your brand.
As pointed out in this Forbes article, if you are going to focus your efforts on using hashtags, it’s important to make sure you are using a very wide range of hashtags or going very niche specific. It’s also important to make sure you aren’t trying to go after the super generic keywords, as newer content will almost never rank for them.
- Find the proper timing to post.
This might seem funny but it turns out that there is actually a right time to post. You need to know what time your target audience is normally online. That is the best time to post because more people will see what you have posted about.
- Your visuals should be beautiful.
Gone are the days when people would be more forgiving of blurred photos and items that cannot be seen clearly. You should post photos or videos that will be genuinely liked by your target audience. It will make people like your posts more.
- Provide Calls-to-action or CTA.
You need to know what your CTA is. Do you want people to check your website? Do you want them to watch your latest video? Provide a CTA in your post so that people will know what they can do next to engage with you.
- Create nice Instagram stories.
Instagram stories are usually simpler because the pictures or videos do not have to be breathtaking all the time but you need to show an actual story that people will be interested in. The more that you have total control of this, the better that you can market your company.
Instagram Growth and ROI Month After Month
If you were to look at Instagram stats from just a few years ago, you would likely notice that the platform already had hundreds of millions of users. What you may have also considered, was that the platform’s growth was going to halt over time–however, it has not.
With all of this in mind, be sure to consider each of these effective and working method when approaching Instagram for your personal or brand growth. We’ve listed our favorite tips, but can you still think of other useful tips to use Instagram wisely? You can always use this social media platform to your advantage.