A poll was taken and found that 69% of people are convinced that now is a good time to sell a home. In today’s market, the demand for new homes has reached a record high. However, the inventory of homes is at a record low.
Homes are selling faster than ever before, so there’s no better time than now to create some amazing apartment listings. Although some people might be looking for a house to purchase, there’s no denying that all home types are desirable. If you have a rental property for an apartment or home, then you want to attract as many renters as possible with the right rental advertisement.
In our guide below, you’ll find a list of several important things to include in your listing. Continue reading to learn more about rental property marketing!
1. Professional Photographs
Imagine yourself as the renter. You’re looking for a new home for yourself or your family. Where do you start your search?
The answer is most likely online. What’s the first thing you see when pulling up various listings? The answer is most likely the photos of the home.
The photos you post on your listing could either attract renters or turn them away. Because of this, you should hire a professional photographer to take the photos for you. The right photos can highlight all of the best things about a property.
2. Full Rental Details
If someone comes across a listing for a rental property, they want that listing to tell them everything they need to know. When diving into the world of real estate advertising, you’ll soon learn all of the most important details to include in your listings. Some of those things are as followed:
- Monthly rental cost
- Number of beds and baths
- Property’s address
- Square footage
- Required deposit
Make sure potential buyers can learn as much as possible about the rental simply by viewing the listing. This will save you from answering unnecessary phone calls.
3. Screening Criteria
As a landlord, you’ll have several screening criteria in place. It’s important to list these criteria in the listing’s details as well. Consider all of the things that would disqualify an applicant and be upfront about those things on the listing.
This will also save you time by not having to screen tenants who don’t meet certain qualifications. For example, do you not allow large dogs? Do you require tenants to have a specific deposit amount and make a certain income?
Make sure you bring attention to your criteria on your listing.
4. A Link to the Rental Application
Now that a potential renter has seen the photos and read through the details and criteria, they’re now ready to go to the next step. This next step is applying for the rental. To streamline the process, you can include the link to the rental application on your listing.
A platform like Rent Safe provides you with the user-friendly software you need to do just that.
Will Your Rental Advertisement Attract Renters?
Will you create a rental advertisement that will attract multiple renters? With the help of this guide, you can! Follow all of the helpful tips listed above to help you design a listing for your rental property that’ll stand above the rest. Then, to find more topics similar to this one, continue to check back here often.