Proxies have a long-standing history in the world of business. No matter how big or small, a company can benefit from using a proxy to protect their internet presence. Not only are proxies a fantastic way to protect sensitive business data, but they’re also an ideal way to protect your clients as well.
HTTP, and its successor HTTPs, are one of the main web elements used in the modern internet infrastructure – and both are proxies. What are proxies exactly, how are they used for brand protection, and which one is best for brands? We’ll cover all of this and more, so make sure to keep a close eye on the article.
What Are Proxies?
Proxies are servers that act as a middle-man between clients and servers. They handle all requests from clients and allow them to get the information they need from the server, instead of letting servers push the data themselves.
By using most modern proxies such as HTTPs and SOCKS5, internet traffic is encrypted and protected so that no data breach can occur.
They’re used to protect business assets and information and also act as a content filter, meaning they define which users can access data from the server. Proxies also provide fantastic stability to a connection, superb privacy features, and great security measures.
How Are They Used for Brand Protection?
Because proxies are a solid way to encrypt data, businesses and brands use them for many purposes. Preventing data leaks and attacks from hackers is far more streamlined if you’re using a proxy, and handling client requests becomes virtually effortless.
Brands that deal with eCommerce also require extensive security features that only proxies can provide. Protecting the numerous financial details that users keep on eCommerce websites is vital, as a data leak of that kind could not only ruin a brand reputation, it could lead to numerous very costly lawsuits.
Brand websites mostly serve their clients, meaning that their servers harbor a lot of private client information – since client data is susceptible, brands use proxies and encryption to protect it.
A popular reason why brands use proxies is for data harvesting. Data harvesting allows businesses to build large data centers and large amounts of data – which can be analyzed to gain a corporate advantage.
This data can be on virtually anything – from counterfeiters to competitors. Through the use of proxies, businesses can protect and augment their data accumulation efforts, thus determining if anyone is infringing on their brand.
Proxies are a staple of brand cybersecurity. They work to protect the brands’ network, streamline their connections, and ensure that everything is as safe as possible. Another thing that proxies do for brands is allowing them to monitor and control the flow of traffic towards their website, further inaugurating cybersecurity efforts.
What Types of Proxies Are There and Which Ones Work Best?
There are numerous types of proxies. All of them work by handling server requests from clients. Some of the most popular types of proxies are:
- Web Proxies
- Data Center Proxies
- Transparent Proxies
- Residential Proxies
- SOCKS5 Proxies
- I2P Anonymous Proxies
- DNS proxy
- CGI Proxies
- Suffix Proxies
For encryption purposes, brands mostly use HTTPs, SSL, or SOCKS5 proxies – as they have prominent security features. That allows brands to protect their information and sensitive client data on their websites.
For data harvesting, the situation is different. Data harvesting is done by bots that use proxies to send more than one request at the same time. These are usually data center proxies or residential proxies – as they allow bots to operate seamlessly and send more than one request at a time.
If the purpose of a bot is to scrape the internet for information, a bot will have to go through a lot of backdoors to accumulate the correct data. All the excellent data is hidden behind a firewall and is usually not available to regular users, so bots have to use proxies to access this information.
This process allows brands to stay ahead of the competition and analyze who might be infringing on their product – thus protecting their brand. The main appeal of these proxies is that they’re scalable, secure, and affordable for the most part.
Protecting your brand from malicious individuals and counterfeit products is as easy as staying on top of the game, and that’s pretty straightforward if you’re using proxies. Proxes have more than a couple of business uses, and brand protection is just the cherry on top. If you’re still wondering which type of proxies you need, it’s always a good idea to visit the site of a leading provider and check on their solutions that might be best for your company.