Ecommerce Website Example Guide (And What to Learn From Them)

Ecommerce Website Example Guide (And What to Learn From Them)

Are you looking for a way to boost your brand’s presence?

There are around 32.5 million small businesses scattered across the country to date. It means your business is likely to face competition no matter what industry you’re in. Staying relevant is vital if you don’t want to see your brand fail, and going digital is among the best ways to do so.

There’s no better way to digitize your business than by opening an eCommerce website. Doing so expands your reach, allowing you to get more customers from across the globe. However, not having a great eCommerce website example hinders most from reaching their full potential.

A successful eCommerce website hinges on having brilliant design and great functionality. To help you with this, read what we’ve prepared below and learn all about online shop creation. Bring out the best from your website and help your brand thrive now!

Finding a Great Ecommerce Website Example

Before launching an online shop, take inspiration from other eCommerce websites first. Checking out the competition allows you to have a basis for what to do. Doing so also helps create a business plan to follow.

These websites receive tons of traffic for a reason. Seeing what makes them tick can help you design your website and set it up for success.


Spotify’s website has a simple interface with only a few elements on the landing page. Despite its simplicity, it has eye-catching components that lead visitors to pages where they can avail of additional services.

They do this through the smart utilization of colors and UI elements. Spotify’s website has a black and white background by default. It makes it so other colors pop out, making them more noticeable for visitors.

A great example of this is their CTA button. Its background is the website’s ever-changing graphic in the middle of the landing page. The button is also bright green, making it even more eye-catching.

As with other programs, Spotify offers premium services, too. Spotify wastes no opportunity to market itself by using simplistic graphics. It shows people what they gain by going for what they offer.

It then follows up with the unique plans Spotify has. Showing these plans right off the bat is a great way to entice more people into subscribing to them.


If you’re looking for an eCommerce website example that showcases how it’s possible to sell products online, check out Amazon. It’s the biggest eCommerce company on the Internet, generating $137 billion by the end of 2021.

This is all possible because of Amazon’s easy-to-understand UI. Despite the millions of products listed on the platform, finding any product is simple. Amazon’s on-site search engine has tons of applicable filters to speed up searches.

The website also provides some convenience by categorizing their products. Adding these elements prevents customers from becoming overwhelmed. A convenient “Add to Cart” button makes shopping even faster.

Customers can merge all their purchases this way. It makes it easier to manage their finances and is an effective way to wrap up their shopping spree.


If you’re more interested in having more people like your brand? Take a page from Lego’s playbook and integrate your brand’s identity into your website. Upon visiting their website, it’s easy to see how they’ve used their brand colors to build the base of the website.

The color choice benefits their visitors. Everyone knows Lego for its high-quality products. Using their primary color on their website makes people feel safer as they shop through their products.

Such eCommerce website design allows brands to instill a sense of security for their customers. The color choice also makes page surfing easier, since it makes their navigation bar more visible. The navigation bar also organizes products into different categories to improve the customer’s shopping experience.

Lego adds another element to their navigation bar to engage customers. They have an automated logo that attracts visitors’ attention. It’s a simple but effective way to add some variety to any website’s landing page.


Are you thinking about using modern designs for your website? Check out how Apple handles its eCommerce website. They use basic color combinations to highlight their modern and clean designs.

Apple also takes a different approach to eCommerce. Because of their simplistic landing page, they can attract the attention of visitors to whichever product they have on display. There are tons of space available for them to highlight their latest products.

They’re also more upfront with their product features. Apple dedicates tons of space to showcase each feature paired with close-up shots of the product. It educates users, further enticing them to make a purchase.

What makes Apple such a great eCommerce website is its integration of Apple Pay. Apple Pay allows shoppers to have a secure payment method when buying their products. This added layer of security makes people more confident when using the platform, improving the website’s appeal for eCommerce.

Warby Parker

Does your brand call for customizability? Warby Parker can serve as a great example for your website’s design. At first glance, Warby Parker is nothing special, only having a white background and for all its pages.

However, the website directs your attention to one of the landing page’s two buttons. Here, the website directs visitors to a product page displaying their top products.

Where Warby Parker delivers on user experience is their frames quiz. It’s an interactive page where customers pick a frame that’s perfect for them. They also have an AR program that allows customers to see how frames fit them virtually.

Online Shop Creation

Knowing what the best platforms are doing, it’s time to proceed with online shop creation. There are tons of steps and factors to consider for success.

Choose an Ecommerce Platform to Build On

Many think creating an eCommerce website is different from creating a website. The reality is that the processes are the same. The only difference is that there’s an extra step when making an eCommerce website.

This extra step is choosing an eCommerce platform to build on. Tons of options populate the market nowadays. Shopify, BigCommerce, and Wix are all great options offering unique features.

Picking a platform to use comes down to your preference. Some platforms make it easier for you to set up your stores, helping you launch them sooner. Others offer better security features, making them the perfect platform if you want to guarantee information protection.

Customize the Website

With an eCommerce platform chosen, customizing your website is the next step. Do this by using a basic color as your website’s background. If possible, avoid using colors that are too sharp, like neon colors and such.

While great, these colors strain the eyes of users when stared at for a long time. It can be a detriment to your business as it means less time spent shopping by visitors. The best color to choose is light gray as it doesn’t strain the eyes and it allows products to stand out.

Add some functionality to your website by installing some plugins, too. You can add nifty features such as traffic monitoring to know what products are popular in your shop.

You can then add some engaging elements to your website. Images are ideal, as they don’t take up too much processing power. Sprinkle these along your website to maintain engagement and reduce its bounce rate.

Streamline the UI

Once you’ve added elements to your website, streamline them. Ensure that all text and image sizes are uniform. Inconsistent elements can cause visitors to think a website is a front for a scam.

While you’re at it, don’t over-design your UI. Limit the variety of font types and sizes used to make it easier on the eyes. Use as few colors as possible, too, for the same effect.

Adjust the images you place on your website, too. They should follow a visual hierarchy to ensure you sell the products you want to sell. Place critical products on top so they attract more attention.

If you want lots of products to do well, utilize less white space between products. Doing so is a great way to compress them without compromising your website’s spacing.

Using symbols that people are familiar with is ideal, too. Having them easier to identify is a great way to avoid confusion on your website. It will lead to less frustration and more conversions later on.

Establish Your Brand Identity

The whole point of creating an eCommerce website is to establish your brand. It makes enforcing your brand identity one of the most important online shop creation tips around.

Use colors, slogans, and icons associated with your brand on your new website. Ensure that it’s consistent across all web pages and mediums to maintain uniformity.

Doing this helps build a strong relationship between you and your customers. With enough branding, it will be easy for consumers to identify your icons and symbols off the bat. It goes a long way towards future-proofing your brand and making it more relevant.

Secure Your Website

Massive data breaches can happen at any time and compromise your website. When this happens, you can expect a great loss in both profits and visitors. No one wants to visit a website known to have security issues.

To prevent this, secure an SSL certificate for your website. It’s the bare minimum your website should have if you want to set up a shop there. An SSL certificate is enough to secure basic information, like names and addresses.

If you want to accept payments on your website, ensure PCI compliance. PCI compliance is a way to ensure that your website can encrypt sensitive data. It constantly scrambles things like credit card information to prevent data breaches.

PCI compliance also comes with the basics of SSL. It also means your website has an established firewall to prevent malware attacks. The service goes even beyond by performing regular audits to ensure website integrity.

Set Up Payment Options and Processes

One of the last things to design is the checkout page for your online shop. Be meticulous when designing this, as bad UX can prevent sales from going through.

If the customer doesn’t understand the checkout counter, frustration will ensue. This also happens when too many processes prevent a customer from paying. Making the checkout counter as simple as possible helps avoid these scenarios.

Keep it simple and make it clear how customers can proceed with payments. Have only the necessary elements present to avoid cluttering the checkout counter.

It’s a good idea to offer multiple payment options, too. Offer all the popular payment methods, from COD to online payment via credit card. Doing so caters to all customers, guaranteeing conversions.

Test Your Website Before Launch

Do a few test runs to ensure all elements work as intended before launching your website. See if all media load properly and if all the widgets work before going live. It’s a great way to avoid bad press when establishing an online presence.

If bugs are present or elements aren’t working, postpone your launch. Fix these elements first so that your customers won’t deal with them when shopping.

See if you can access your website on all platforms, too. Open it on a desktop PC, a laptop, and on a mobile device. If everything is good, then you’re one step closer to going live.

The only thing that’s left is marketing. It’s normal to have only a handful of visitors upon launch is normal for a new website. It’s always better to have more, though, as it means faster ROI.

A good way to market your launch is by approaching a local agency. Approaching them from the start helps get word of launch out there. It’s a surefire way to increase the turnout as you establish your presence online.

Learn How to Run an Ecommerce Website Today

Launching an eCommerce website need not be as difficult as you think. Having an eCommerce website example guide goes a long way towards helping your brand grow. Learn from the best websites and start your platform today! Do you want to learn more about website management and maintenance? Check out more of our guides and learn a thing or two today!

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