SEO services are an essential part of marketing for businesses in Thailand. With the masses turning to the internet to find products and services, it’s only expected for entrepreneurs to go out of their way to increase visibility.
Thai businesses must get ahead in local searches, and also pave the way for those that are seeking an international audience.
By working with the best SEO company, Thai businesses can enjoy more foot traffic for brick-and-mortar stores, as well as more inquiries for online-only businesses.
How Search Engines Determine Relevance for Businesses in Thailand
To understand SEO services in Thailand, it’s important to know how search engines determine the relevance of a local business.
Factors like customer reviews, location, and backlinks show different attributes of a business. For instance, a physical business that offers services in Thailand alone will have more local relevance than an online one that serves worldwide customers.
Also, where other countries may use services like Google My Business as an additional way to identify their business, Thailand uses this listing as a basis for SEO.
All businesses must optimize for Google My Business to provide key information like contact details and business hours.
SEO experts in the country go the extra mile to optimize for ร้านอาหาร (restaurant) or ร้าน (shop) in addition to a business name as these are common terms used by Thai customers when searching for information.
Key Considerations for Optimizing Your Business in Thailand
SEO companies in Thailand state that there’s nothing more important than accurate and updated information. For instance, if you’re running a business in 2023, and the last time you updated your online pages is way back in 2020, then your business will not rank.
Always keep your information current. Something as simple as a phone number that’s no longer working could disqualify you from Google’s first-page search results.
If you run a physical business, ensure you optimize your Google Maps as it’s one of the most used methods for finding businesses in Thailand.
With accurate information on Maps, it will be easy to point customers in the right direction. This will equally boost your rankings.
The Best Ways to Optimize Your Business in Thailand
While there are general SEO rules that are applicable for every business, there are unique ways that would help your business top search rankings in Thailand. These include:
- Creating and claiming a Google My Business listing
As aforementioned, this is a requisite for SEO-savvy businesses in Thailand. Google My Business is the best way to provide key information about the services or products you’re selling.
Optimizing for keywords like “eatery in Bangkok ” or “shop in Chiang Mai ” in your meta tags and website content will make it easy for search engine crawlers to understand more about your business. It’s the best way to go if you’re looking to stand out from the competition.
- Optimize with local keywords
Optimizing local SEO in Thailand is key for businesses looking to increase visibility and reach among potential customers in the area.
It’s no question that you want your business to boom in Thailand. By using local keywords, you’ll be capitalizing on local SEO and gaining local customers.
As there’s no place like home, it’s always best to ensure that you have a good grip on customers that can get to you easily before offering your services at an international level.
- Build backlinks
Partnering with other websites through the use of backlinks will help boost your search engine rankings. This is a brilliant way of marketing where you won’t have to do much but will still be able to get your business before large audiences.
- Encourage customer reviews
Locals in Thailand value feedback from other customers. Research shows that three in every five people read customer reviews before engaging businesses in Thailand. Even better is the fact that customer reviews will boost your search engine rankings.
SEO is an essential marketing strategy for every business and those in Thailand are no exception. The only distinction is that different rules for common SEO strategies may apply in the country.
If you’re looking to increase visibility, it’s best to consult renowned SEO experts in the country as they will guide you through the process, especially if you don’t know where to start.
Working with professionals will yield the best results. You won’t have to do much, simply hire them and they will get your SEO done!
Looking for better search rankings? Adaptive SEO helps businesses in Thailand boost their rankings and reach their target audience! Contact us today!