More than 3.5 billion people across the globe use some form of social media.
While Facebook has the highest global market share, social media users also flock to Twitter, Pinterest, and rising networks like TikTok and Clubhouse. Facebook even bought Instagram in 2012, the second-most popular social media network.
Social media is revolutionizing digital communication, which has been a game-changer for businesses. It’s no surprise that social media has emerged as one of the most powerful digital marketing strategies in the last decade.
Are you ready to improve your social skills?
Don’t miss these social media marketing strategies for new businesses!
1. Understand the Purpose of Social Media
Remember, social media is a communication and content discovery tool, first and foremost. Consumers use social media for various purposes, like uploading life updates, discovering new brands, sounding off on other brands, and sharing creative endeavors.
As a business marketer, you can use these natural social media behaviors to your advantage. Craft a social media marketing strategy that gets your brand name in these target customers’ feeds!
The goal is to make your product a part of these consumers’ social media lives. You want them to rave about your product and tell their friends. This behavior creates a cyclical effect, resulting in more brand awareness and sales.
2. Gather Valuable Digital Experience Data
Now that you understand the point of social media, you need a data-driven plan to attract consumers. However, tread carefully. The last thing you want is to come across as a spammer, so it’s important to add value and relevancy to the discussion.
All social media marketing strategies should begin with data.
Marketing data is not a new concept, despite the hype surrounding “big data.” For decades, marketers would gather valuable data through focus groups, consumer ratings, sales reports, and viewership numbers. However, there’s so much more to work with now.
Traditional data gathering methods, like focus groups, are still essential. You can now enhance that market research with real-time website data, social media analytics, email marketing data, search volume, and more information.
3. Create a Consumer Profile
Your next step is to visualize your data and turn it into a hypothetical customer. You can even give your hypothetical target customer a name! Naming your customer profiles to help personalize your marketing campaigns better.
Along with a name, your target profile should have a job, a list of common problems and concerns, favorite media types, annual income information, favorite brands, household number, and more demographic information. You should also include your target’s preferred social media sites.
Targeted consumer profiles conserve marketing resources by focusing on people who are likely to engage with your brand. However, don’t leave spam comments all over the place or bombard these consumers with DMs.
4. Crafting Social Media Marketing Strategies
You have your data and customer profiles. The next step is to craft a strategy that attracts and converts leads.
Think of the natural process consumers go through to find a product or service. It’s the same process you walkthrough as a customer yourself. Use this “journey” to craft your social media marketing strategy.
First, start with a problem. Customers typically begin their product searches with a question, like stubborn carpet stains or creams for combination skin. Create a social media content strategy around these problems, and carefully promote your product as the solution.
This method is also called “inbound marketing” since you’re drawing customers to your company through information. Consumers are more informed in the digital age and prefer to find brands rather than be told what to buy.
Social media is also ideal for the “awareness” stage of the buyer’s journey. Take advantage of social media’s PPC advertising options, like Facebook ads and Instagram’s promoted posts. These networks let you customize your ad audiences by interest and location, an essential tool for small local businesses.
5. Monitor Your Campaigns in Real-Time
If you thought marketing moves fast, social media moves even faster. A valuable opportunity can slip through the cracks in a matter of seconds if you’re not quick enough. However, you can use social media management software to monitor every interaction and opportunity.
Social media software lets you manage all your social media profiles from one program. Every management program is different, but most provide a user-friendly dashboard to monitor, engage, and follow users. You can also manage your direct messages and mentions.
Monitoring is essential for last-minute campaign tweaks. Remember, what’s in fashion gets quickly run out of town when the new kid arrives. Lack of relevancy is a campaign killer, so monitor closely for any missteps.
Not every management platform is compatible with every social media site. You may need a couple of programs, depending on your preferred marketing channels.
For example, newer sites, like TikTok, may not be compatible with your current management software. However, you must monitor your TikTok strategy just the same, especially if you’re trying to increase views on TikTok.
6. Analyze Your Campaign Results
Your campaign has run its course, but that doesn’t mean it’s over. The next phase is only beginning!
The final step is analysis. You can’t launch a new social media marketing campaign without analyzing the last attempt’s successes and failures. Ideally, you should analyze your campaign at every turn.
Monitoring social media is just one aspect of analysis. You should regularly check your website’s traffic and conversion rates, as well. Think of your website (or landing page) as the “information hub” for your campaign.
If certain elements aren’t converting on your site or landing page, go back to the drawing board. Don’t waste money sending visitors to a URL or web page that misses the mark. Other elements may surprise you, too, like an obscure product that performs well with a surprising niche.
Analytics ensures nothing gets lost in the shuffle.
Launch Your New Social Media Marketing Strategies
It’s time to unleash the power of social media without wasting those precious marketing dollars. Remember these tips as you carefully craft social media marketing strategies that deliver real results.
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