Have you, like so many others; have undergone the stress and frustration of selling your books in spurts? It isn’t hard to understand the feeling when you see your online book sales are trickling week after week. Several publishers and authors experience the slow ebb and flow when it comes to book sales, this happens when a person first starts out. However, there are many who are never able to break free from this vicious or daunting cycle. Online hook sales will increase only when you are through with the way consistent marketing should take place. To boost your sales on a regular basis you have to market it daily as well.
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You must time the promotion of your books strategically:
Now is the time to be aware of the different stages of book promotion. Every step involves a set of tasks that are crucial in boosting the sales of the books.
● The Pre-Publication Phase:
This phase must start even before your book is being launched. Start talking about your upcoming book and gather a base of readers who are interested in that. This can be achieved by blogging, article writing, and by making the most of social media. In case you are publishing a nonfiction, the need for publicity and public speaking further increases. Locate your audience and try to bond with them.
● Launching The Book:
There are quite a few reasons as to why book launch is the best time to increase publicity and market the book. This is the time when you can get people more engaged and excited about your book.
● Ongoing Marketing:
The biggest benefit that selling your book online has is extending its life. This can’t be achieved in a bookstore. When you develop ongoing marketing strategies that aren’t limited to the release of your book, the sales will definitely be on the rise and stay that way.
Some of the other crucial things worth remembering are as follows:
- You must create a marketing plan that emphasizes strongly on Internet Marketing. This plan can be referred to as your map which describes everything from your book to what you should do once it is finished and published.
- The need to own a website is important. This will give you a head-start on connecting with your audience, talking about your book, and yourself. When you do this your clients or targeted readers will have a place to know more about everything, they should about you and your upcoming books.
- You have to prepare a sales letter for the books you are ready to sell. Optimize the web pages associated with sales by making the most of search engines. Select a keyword that is closely related to the book. This way your web page (the one you created) will come on top of the list when the given keyword is searched for. This way via a single click your target audience will be able to access your website.
These marketing tips and how you can incorporate them will help you increase online book sales.