Blogging Heros
Video is a powerful marketing tool. According to surveys, most consumers prefer learning through watching videos rather than reading text. Because of this, many companies have invested in promotional video production.
Because internal marketing teams may lack the expertise to produce high end videos, companies may choose to outsource them. While you can outsource from anywhere in the world, it’s important to know where to get the most value for your money.
So, is a promotional video more affordable in the UK? Let’s find out more!
Factors that Will Affect the Cost of a Promotional Video in the UK
- The type of video
The cost of your video will depend on its type. Do you want to produce a 2D or a 3D animated video to promote your products and services? The more technical the video, the more skills it will require and the more expensive it will be. In other words, the higher the video quality, the higher the cost.
- The pre production and planning time
Things like scripting and finding the right location are time consuming and may be expensive. So these costs will factor onto the final amount you’ll pay for your promotional video. If at any point your needs change, you should be prepared for additional costs.
- The crew
If you’re not working with a local crew, you’ll have to cater for transportation and accommodation depending on the shoot location. Remember, factors like the crew’s expertise will also work towards your total cost.
Other Factors like the equipment, actors, filming days and pre production expenses also add to your bottom line.
Promotional Videos Costs in the UK vs Other countries
Promotional video costs can range anywhere from £500 for a simple video, to £50,000 for a video with high production values. Due to the fact that a similar video in the United States and in other countries cost anywhere from $1000 to $50,000, prices in the UK are slightly more affordable.
For a majority of companies in the UK, promotional videos are complex for less than four days with a budget of under £5000. It’s difficult to find any video production company willing to shoot a video for $500 in the U.S, so the UK gives business owners with lower budgets a little room to breathe.
Tips to Help You Save Your Money When Producing a Promotional Video in the UK
If you’re looking to make a significant amount of savings when preparing for a promotional video shoot, it’s best to use the following tips:
- Have a clear and detailed brief
Ensure everyone knows what to do beforehand. They should have a clear understanding of their tasks on production day as this will help in saving time and money.
- Be flexible
There are shoots that take longer and are costlier than expected. To avoid any mishaps, be flexible by making relevant changes in upcoming shoots to ensure that you still maintain the budget.
- Use your own resources
You don’t need to hire professional actors or the most expensive crew as you can use your employees for the acting role and choose a favorably-priced crew to shoot the promotional video. Most of the people who work with you would undoubtedly want to participate. That’s the beauty of a promotional video in theUK, there is something for all your needs and resources.
