Tag Archives: Pay-Per-Click (PPC)

Running pay-per-click (PPC) ads for your blog helps you reach more of your market through social media and search engines, but it can be difficult to measure your results. Impressions don’t always result in clicks, and clicks don’t always equal sales. If you’re not generating sales, should you care about …

Every Amazon seller knows how important Pay-Per-Click (PPC) campaigns are to generate leads and increase sales. Even though creating and running a campaign can be done quickly, the real challenge is its optimization for better product visibility. Here’s where numerous sellers make a mistake, and even with a good product, …