There are over 4.88 billion online shoppers around the globe. Tens of millions more buy online every year!
With such a large market, eCommerce has opened up plenty of opportunities for businesses that take advantage of it. That being said, it’s not always easy to get noticed by potential customers.
That’s why it’s so important to constantly work in revamping your eCommerce. You can stay ahead of the curve by implementing the right sales and marketing strategies and bringing in more profit.
If you’re ready to get more customers for your business’s website, keep reading to find out what some of the most effective ways are!
1. Using PayPal as a Payment Gateway
One suggestion is to use PayPal as your payment gateway if you are revamping your eCommerce site. PayPal is a versatile and widely-accepted payment method, so offering it as an option on your site can give customers more confidence in your business.
Additionally, using PayPal can help streamline your payment process and make it easier for customers to checkout. If you’re not currently using PayPal, consider implementing it on your site to help boost sales. How to use PayPal? Click here to learn more.
2. Automate Bookkeeping Tasks
By automating your bookkeeping, you can reduce your time on tasks like invoicing, tracking inventory, and managing customer data. This can free up your time to focus on other aspects of your eCommerce business, like marketing and product development.
Automating your bookkeeping can also help you save money by reducing the need for manual data entry and eliminating errors. You can do this by integrating QuickBooks with PayPal. This will help streamline your finances and make tracking your income and expenses easier.
Additionally, it will make it easier to accept payments via PayPal and keep track of your customers. For a more detailed guide on how QuickBooks PayPal integration works, click here.
3. Upselling and Seek Reviews
Make sure you’re using effective upselling techniques on your website. Do you have prominently placed calls to action for related products? Are you using targeted emails to upsell customers on complementary products?
If not, implementing these strategies can greatly impact your upselling success. Customer feedback is invaluable when understanding your site works and what doesn’t. Make it easy for customers to leave reviews by prominently displaying links to review sites on your homepage.
And don’t forget to encourage satisfied customers to leave reviews by offering incentives like discounts or coupons.
Revamping Your Ecommerce With a New Design
If you would be revamping your ecommerce, start with a fresh design. Consider your target audience and update your layout, photos, and overall aesthetic to appeal to them.
Once your website looks its best, focus on driving traffic to it through SEO and social media. Finally, convert those visitors into customers with strategic CTAs by providing a seamless, enjoyable experience.
Visit our eCommerce Digital Marketing section to learn more about marketing for your eCommerce site. After integrating these tips into your sales strategy, your eCommerce businesses will thrive quickly!