Digital Marketing

When my friend Evan Dombroski first launched his influencer page on Instagram he had a real problem getting huge numbers of followers. At that time I was at a loose end and so I told him that I would help, his page was about fitness and I knew that this …

Top SEO rankings are certainly a dream come true for webmasters. The reason they don’t get the results they need for their hard work and money is because they forget the mantras or “changes” that dominate the SEO world. You need to stay up to date with the latest topics …

What is SEO and How Does it Work? In literal terms, SEO can be defined as “Search Engine Optimisation”. It can be defined as the practice of optimising content in such a way that it becomes easily discoverable through a search engines organic search result. Search engines can be considered …

Blogging is becoming an online passion for many and more people realise the business potential behind it. With a blog, anyone can find ways to start earning money online and it gives someone the opportunity to express themselves and their mission on the World Wide Web reaching millions. However, you …

Business cards, sms campaigns, print publications, gift certificates and more are some of the offline marketing strategies which work even today. Ofcourse, with the advent of digital marketing, more and more people are aligned towards digital advertising and so on. But, that doesn’t mean offline strategies are not used. Do …

Digital marketing is almost synonymous with marketing today. The more you introspect the world we live in, the deeper the roots of a digital lifestyle. Phones, laptops, TVs — we are living our lives one screen at a time. But as a marketer, this is an advantage for you. Here …

SEO stands for search engine optimization. It is the process of increasing the quantity and quality of a web page’s rankings by increasing online visibility. Once you have created quality content and posted it on various social media platforms, the intention should be to capture the clients’ attention. The more …

Instagram has emerged as the new best social media platform and it will surely get to continue on this journey given the overall hype that has been developed around Instagram.People are absolutely crazy about Instagram; from adults to teenagers, everyone simply loves to spend their time on the platform and …

Most of the companies out there have started focusing on inbound marketing in order to increase the number of leads generated and this is why having an impeccable lead nurturing strategy has become a compulsion for most of the businesses out there. You should know that a very small section …

An effective content marketing strategy is capable of increasing your sales and boosting your branding. While posting tons of quality content is important, planning and data analysis is the key ingredient. Measurability will determine if you need to make any adjustments on the road to achieving your goals. Having a …